Stephanie Kim

A Brooklyn based Group Business Director with over 12 years of expertise in brand strategy, digital-first integrated campaigns and social activations. A leader with a 100% account team retention rate, and strong leadership and entrepreneurial skills.

adam&eveDDB
New York City, NY

Group Business Director
March 2024 - Current

  • Oversees Molson Coors (Blue Moon), PlayStation Studios, Rock the Vote, Unilever and Pepsico (Lipton Iced Tea and Pure Leaf

Mojo Supermarket
Brooklyn, NY

Group Account Director
April 2022 - Feb 2024

  • Ad Age Small Agency of the Year, Gold: Mojo Supermarket 2022 and Ad Age Best Places to Work 2022. G

  • Group business leader overseeing integrated campaign strategy and creative for Meta (Instagram and Facebook), adidas, Girls Who Code, Bleacher Report, Grayscale, Patreon, and more

  • Leadership role in development of Brand Management department. Established processes for financial tracking and management, scope management and development, brand management roles and responsibilities, account operations, and cross-functional collaboration models.

  • Key contributor to business growth of agency: Leads senior level and c-suite client relationships for organic growth opportunities and steers new business opportunities and pitches.

  • AWARDS:

    Girls Who Code Girls:

    Cannes Lions 3x Shortlists and 1 Bronze Lion (Creative Data) // D&AD 2 Wood Pencils (Digital/User Participation and Experiential/Virtual Activation) // One Show 2 Gold (Interactive, Online & Mobile Gaming and Experiential Immersive: Craft, Use of Tech), 1 Bronze (Creative Effectiveness - Non-profit) and 2 Merit Awards (Experiential: Innovation and Cultural Impact)

    Facebook: Yes Couch!:
    Clios, 1 GOLD in Social Media – Real Time, 1 SILVER in Digital /Mobile – Real Time, 1 BRONZE in Creative Commerce - Social Post, 1 Shortlist in Social Media - Social Post // D&AD - Graphite Pencil - PR Digital & Social, Graphite Pencil - PR Reactive Response, Wood Pencil - Digital & Social Tactical, Wood Pencil - PR Creative Use of Budget // WEBBY Best Use of Social Media Webby Winner // NEW YORK FESTIVALS Gold - Real Time Response. Silver - Social Commerce, Bronze - Real Time Response, Finalist - Viral // Cannes GOLD, SILVER, and BRONZE Lions and + 8 shortlist

Wunderman Thompson
New York, NY

Business Director
Nov 2021 - April 2022

  • Led digital innovation and business transformation for Samsung US by developing processes and opportunities with new media 

  • Ensured profitability of the account and managed financial health, exceeding the contribution margins expectations

Senior Account Director
May 2021 - Oct 2021

  • Transformed team architecture, IAT infrastructure and ways of working for Samsung TV and Brand Marketing as Social AOR and CRM. Managed a 50+ team distributed team across the US.

  • Doubled business and revenue by an additional $2.5MM through organic growth opportunities and winning 100% of new business opportunities within first 6 months of tenure.

  • Senior stakeholder overseeing integration of inter-agency team relationships with outside partners and agencies for product launches, brand campaigns, sports, streaming and gaming activations.

R/GA
New York, NY

Account Director
Oct 2020 - May 2021

  • Led Verizon's digital and social AOR; Managed a cross-functional team of 50+ members and IAT partners, resulting in multiple award-winning campaigns for COVID-19 (PayItForwardLIVE), Super Bowl x Fortnite, Apple iPhone 12 launch, and The Academy Awards (Oscars).

  • Led the development of gaming strategy and award winning discovery and activations within the Metaverse.

  • Collaborated with Managing Director and Global CCO to deliver digital-first campaign ecosystems for Verizon, driving innovation and client satisfaction by exceeding performance and creative expectations.

  • AWARDS:

    Verizon Fortnite x Super Bowl LV Campaign:

    OneShow - Silver (Interactive), Silver (PR), Bronze (Interactive), Bronze (Social), Merit x 7 // D&AD - Wood Pencil (Experiential) and Shortlist (Experiential) // ANDY Awards - Gold // Cannes Lions - Shortlist x 7 // AICP Next Awards - Experiential, and Shortlist x 3 // Clio Sports - Silver (Innovation) and Silver (Games)
    PayItForwardLive:

    The Shorty Awards // Cannes Lions / Shortlist / Direct // One Show - Shortlist / Branded Entertainment, Direct, Experiential, Social Media // The ANDY Awards / Shortlist

Management Supervisor
Jan 2019 - Sept 2020

  • Oversaw integrated marketing campaigns for Samsung Mobile Global, including the S10 Mobile campaign, the 2019 Global Holiday campaign in partnership with Star Wars, and Samsung Global Social AOR and influencer marketing program.

  • Managed a $12MM business and work stream. Grew client relationship and secured additional $6MM+ in fee through organic growth opportunities and new business pitches for additional Samsung lines of business, by leveraging strong relationship-building and project management skills.

J. Walter Thompson
New York, NY

Global Account Supervisor
Sept 2018 - Nov 2019

  • Managed and oversaw the brand strategy, 360 integrated marketing campaigns and scopes of various clients including Grand Marnier (US and Global), Newell, Dannon Light and Fit, and EyeBuyDirect. Also developed e-commerce strategy and websites

  • Managed P&L to ensure profitability of the accounts. Successfully identified and sold agency capabilities around social and content creation to ensure organic growth and retention within the network.

Energy BBDO and BBDO
Chicago, IL and New York, NY

Account Supervisor
May 2015 - Sept 2018

  • Led the successful global brand relaunch of Dr. Scholl's by developing a brand architecture and global platform strategy, which resulted in sales growth for the first time since 2013.

  • Managed four different pillars of client business, executed 8 creative campaigns and 3 product launches within a year. Oversaw multi-million dollar TV productions with A-list directors and developed a new creative strategy to test on streaming platforms.

  • Transformed and optimized Dr. Scholl’s digital strategy by initiating test and learn with unique and snackable digital content that became the highest performing and viewed videos for brand.

  • Supported BBDO Worldwide team on Visa’s 2018 Winter Olympics campaign in managing creative development and production

  • Collaborated with the Strategy team to develop effective briefs and qualitative and quantitative (IPSOS) testing strategies, resulting in more comprehensive insights and creative that exceeded benchmark testing expectations.

Two by Four Agency
Chicago, IL

Account Supervisor
Sept 2014 - April 2015

  • Oversaw Chicago Bears, Ronald McDonald House Charities, Snap-On, ITW, Brookfield Zoo, Adler Planetarium and Paslode. 

  • Collaborated with New Business Director to develop pitch strategies and creative responses for RFIs and RFPs. 

  • Supervised three junior account managers on their growth development and oversaw the development and management of summer internship program

  • Collaborated with new business director on RFP responses - leading strategy, staffing proposals, and proof of concept development.

  • Built internal account processes and supervised three junior account managers on their growth development

Account Executive
Oct 2013 - Sept 2014

  • Led Firestone Bridgestone’s CRM program by developing learning agendas, testing objectives and always-on retention strategies. Transformed the account to the highest performing and profitable account

  • Identified organic growth opportunities and grew internal revenue 30% on largest account at agency

DraftFCB (FCB)
Chicago, IL

Assistant Account Executive
Feb 2012 - Spet 2013

  • Managed Cox Communication Acquisition and Retention Direct Mail to develop a nationwide program and saved clients $2MM in production cost savings during pilot program

  • Oversaw the development and production of original music and audio/radio spots for multiple quarterly campaigns